https://www.bjbwrites.com/contact daily 0.75 2024-07-18 https://www.bjbwrites.com/about daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/db7c47c4-a1e4-434c-957c-21bfb74c59ed/2B63B970-D525-4542-83D7-22F347CA2356.jpg About - Hey again . I t’s still me, Brandon. I was born in Birmingham, Alabama and spent the first half of my life between there and East Tennessee. After wrapping up college in 2009, I made my way out to the West Coast to attend graduate school, unsure if I’d brave it longer than one semester on the other side of the country. . . . That first decade really flew, huh? I stayed fairly busy, to be honest. During those years, I worked for a nonprofit housing program, ran the Los Angeles marathon, rode my bicycle across the country (those very hot two weeks in Texas were no joke), was awarded a literary fellowship for poetry, and began my copywriting career. As a professional writer, I have spent years gaining experience in a range of industries—from a groundbreaking floral startup to “the brand with the 3-stripes”—using my skills as a quick learner and natural collaborator to jump right in and contribute. I currently call Portland, Oregon home and am always happy to meet with other writers and creative folks around town. When I’m not slinging copy, you’ll find me embroidering recycled clothing, going on frustratingly long walks, or being smothered on the couch by one of my three cats: Hammi, Wyatt + Little Bear. And in case I haven’t gotten the chance to say it yet — I’m very excited to be working together. https://www.bjbwrites.com/email-marketing-copy daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Email Marketing Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Email Marketing Copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Email Marketing Copy https://www.bjbwrites.com/seo-copywriting daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg SEO Copywriting for E-Commerce https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg SEO Copywriting for E-Commerce https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg SEO Copywriting for E-Commerce https://www.bjbwrites.com/digital-campaigns daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Creative Concepting & Digital Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Creative Concepting & Digital Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Creative Concepting & Digital Campaigns https://www.bjbwrites.com/brand-voice daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Brand Voice & Tone https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Brand Voice & Tone https://www.bjbwrites.com/home daily 1.0 2025-06-16 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/eb1f9896-ed24-4f12-8ce6-19a952f587ba/2B63B970-D525-4542-83D7-22F347CA2356.jpg https://www.bjbwrites.com/home/ballup monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611961912460-RU60WGT1ORIS3NOQOK62/Ball+Up+Web+Copy_.png Home - Ball Up https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611961313528-779DFCGOY7PN3EZL4VIP/Ball+Up+Twitter Home - Ball Up https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610339328623-KB0IH3ZM5TGYFX7OJCX3/Ball+Up+Hero+.png Home - Ball Up SOCIAL MEDIA As Ball Up looked to revisit their social media strategy, I partnered with the account team at Quantasy, a creative agency in Los Angeles, to design and implement a plan for posting content on Facebook, Twitter and Instagram to promote editorial content on Ball Up’s website and increase user engagement. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610339252710-L1W46AFQTJ1POT341XHC/Ball+Up+Web+Copy.png Home - Ball Up - WEB COPY + BLOG POSTING/EVENT COVERAGE In partnership with LA-based agency Quantasy, I worked with designers and creative leads to craft copy for the site launch of internationally-recognized streetball brand Ball Up. After collaborating with the team on design and layout, I provided copy for the launch with engagement and user experience in mind, while ensuring we didn’t stray from Ball Up’s established voice. As an added bonus, Ball Up was hosting their Million Dollar Summer Challenge basketball tournament in Los Angeles (where I lived at the time), and I was asked to attend each game and provide post-game wrap-ups for the Ball Up blog. I’m still waiting for someone from The Ringer to hit me up . . . https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611962021485-OM2WSTQ6DV1X5Y1YTCXN/Ball%2BUp%2BTweet Home - Ball Up https://www.bjbwrites.com/home/adidas monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/75353a2d-9707-4b09-9794-48710545f240/1_updated_adidas+Valentines+Day.jpg Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/066456fd-8c33-4366-a322-7b12fef9ef0b/MicrosoftTeams-image+%285%29.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/f46c098f-e552-4a09-aa36-fc1e09494e2a/MicrosoftTeams-image+%2817%29.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/2a763c3d-3340-46df-a856-242f5ead3750/MicrosoftTeams-image+%2822%29.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/f35128cf-f3d6-476c-bf3d-9d1e513c87e7/adidas%2BClub%2BSoccer%2BInfographic.jpg Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/03a8817a-90be-45a0-9391-d313135353c5/superstar-mock-final-B.jpeg Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/cdfff872-18e8-488e-b36d-12525fea822c/MicrosoftTeams-image+%2820%29.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/4942befe-4c6c-4127-8126-be9b67a763f5/MicrosoftTeams-image+%284%29.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/6c2be831-f594-4912-a500-f4ed9ec5db3b/xcat-fw21-sept-layers-dual-kids-crm-mockup.gif Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/124310d1-3fff-4ddf-aa4f-4cb90442844b/Screen+Shot+2024-01-22+at+1.55.20+PM.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/f29e2984-558f-4897-b4d5-1f6e364b1fbb/MH%2BCreate%2Bwith%2Bthe%2BForce.jpg Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/2cd33856-8e2f-404f-8097-608dfdbd1f73/Screen+Shot+2024-01-22+at+2.07.39+PM.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/81fad3fa-46d1-446e-bf29-c58e43d47163/Screen+Shot+2024-01-22+at+2.00.15+PM.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/ae2d3879-d366-451a-b211-fb3e97f37a9e/Screen+Shot+2024-01-22+at+2.17.28+PM.png Home - adidas https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/fc81cd2a-ea64-4b9f-953c-632055b580c0/Screen+Shot+2024-01-28+at+3.49.20+PM.png Home - adidas https://www.bjbwrites.com/home/bouqs monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610328864196-GMUIA15GR1P2JVNIBI0A/image-asset.png Home - The Bouqs Company - EMAIL MARKETING As the sole writer at this company, I gained a lot of experience in a bunch of areas — and fast. One of my favorite areas of the business was working with our email marketing team to craft something engaging from the subject line to the CTA. In a way, each email feels like it’s own little campaign. Okay, I’ll stop now. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610331026654-EPYA6BXYIQZ2ZXIVXLBZ/Screen+Shot+2021-01-10+at+6.02.13+PM.png Home - The Bouqs Company - PRODUCT NAMING + DESCRIPTIONS If you’re going to write about the products, why not help name them, too? When I came on board at The Bouqs Company, one of their main goals was to give structure to our product and collection naming. For each new season of bouquets, I devised thematic product names and supporting product copy to bring each new item to life. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610330935471-9ML621FD3E4BZM1TJ1HW/Screen+Shot+2021-01-10+at+6.04.41+PM.png Home - The Bouqs Company - SEO + WEB COPY If you’re talking about it, someone’s looking for it. While working at The Bouqs Company, I worked with our SEO lead on a large sitewide initiative to improve our organic search rankings. We reimagined our category pages and incorporated keywords based on research in order to widen our reach while staying true to our brand voice. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610329180931-BV30GSI8XUZK9S6CF9A8/Screen+Shot+2021-01-10+at+5.33.49+PM.png Home - The Bouqs Company - NEWSLETTERS My time with The Bouqs Company was a whirlwind of growth—new product offerings, new team members, a new office . . . All those updates made for a lot of news to share. I helped highlight our favorite stories to share with this monthly newsletter send. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610330060298-YP5I0HS8CSHNKANSSPFQ/Screen+Shot+2021-01-10+at+5.32.34+PM.png Home - The Bouqs Company - REGULAR PROMOTIONS Monthly sends are consistent, but it can also be tough to keep things interesting. I’m pretty proud of the time and effort I put in to spice up the company’s regular emails—like this “Bouq of the Month” promotion—which gave me the chance to explore the product’s personality to build effective messaging. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610331319854-L3OUIT22OX1JUSA2YI9A/Screen+Shot+2021-01-10+at+6.15.09+PM.png Home - The Bouqs Company - BLOGGING When you work for a startup, you do a little bit of everything. On top of short-form content like email and onsite copy, every once in a while I had the chance to partner up with our social media team and create unique articles for “Fresh Trimmings,” the company blog. https://www.bjbwrites.com/home/lampsplus monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610336501387-HQZLFYP128QBMT7E7YO3/Screen+Shot+2021-01-10+at+7.41.32+PM.png Home - Lamps Plus - ARTICLES + TIPS Specialty lighting sometimes requires special instructions. Along with writing comprehensive instructional guides like this one—”How to Buy Outdoor Lighting: Planning and Design Tips”—I contributed resources like trend roundups style guides to Lamps Plus’ Ideas & Advice page. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1612032724281-FHQCVCWLRR27L7FYYLKE/Lamps+Plus+Product+Descriptions Home - Lamps Plus - PRODUCT NAMING + DESCRIPTIONS With over 50,000 products available onsite, there was always an opportunity to interact with products, create names and collections, interact with buyers, and—of course—write informative descriptions. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610335108697-P6XLQK9L1N55638DC8F7/Lamps+Plus+Barstool+Email.jpeg Home - Lamps Plus - EMAIL UPDATES I can certainly say my proudest contribution to the creative team at Lamps Plus was influencing the copy + design process. Rather than working in silos, lobbing words and images back and forth via email, we began meeting up beforehand to scrawl out some ideas on a whiteboard and work towards a shared understanding. Nice. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610335269986-ZIFBPPBT4RN429BQLAOQ/Lamps+Plus+Lookbook.png Home - Lamps Plus - LOOKBOOKS Like most other industries, lighting and furniture follow and set trends on a seasonal basis. Lamps Plus was founded over half a century ago and has achieved an international reach while maintaining its family-owned status. These lookbooks gave me the chance to coordinate with buyers, trend experts, designers, and our content manager and craft supporting copy. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610338031317-KRUKR5X04HFQHHBM4KK0/Lamps+Plus+Mirrored+Furniture+Email.png Home - Lamps Plus - ANOTHER EMAIL Because why not? https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1610337772614-X640B6G9O8QM2I4GKD8S/Lamps+Plus+Web+Copy.png Home - Lamps Plus - SEO + WEB COPY Like most e-comm retailers, Lamps Plus actively sought to improve the brand’s organic search rankings through optimizing a range of pages with relevant keywords and SEO copy. One such example included working with the SEO team to target a large range of specific pages on the site with small snippets of text that would bolster the brand’s rankings. https://www.bjbwrites.com/home/etcetera monthly 0.5 2021-01-30 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611983389816-Q8SA3AWRGRNBKHUOKXSR/BLKBOX+Pebble Home - Etc. - AMAZON PRODUCT DESCRIPTIONS: MARKETING WORDS https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611983481938-9M8OEJXPLYQ2DAOT0CQI/Honda+Battle+of+the+Bands Home - Etc. - HONDA BATTLE OF THE BANDS Proofread prior to launch. The HBotB was created to celebrate, support and recognize the excellence of Black college marching bands and promote the importance and legacy of HBCUs. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611982911813-ZL7CF2XTRNRSAGGCJ0S9/State+of+Mind+Hypnotherapy Home - Etc. - STATE OF MIND HYPNOTHERAPY I was lucky enough to work with Shellie, founder of State of Mind Hypnotherapy, on several projects, but I especially loved how this marketing brochure turned out. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611983358527-5WBLF2F16UFZUAFBK8PR/Best+Bully+Sticks Home - Etc. - AMAZON PRODUCT DESCRIPTIONS: MARKETING WORDS https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611982828193-FAWUQ0HTDHHNZ27IL7BZ/Design+Your+Own+WoW Home - Etc. - WAY OF WADE NBA All-Star Dwyane Wade collaborated with shoe company Li-Ning to launch Way of Wade, a signature shoe line. This promotion encouraged fans to design their own sneaker for a chance to have their design selected as a special colorway. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611983609326-G0I27NWR9PJMVPCTANWW/HCT+Cosmetics Home - Etc. - HCT COSMETICS A print advertisement for HCT Group, an international cosmetics brand focused on formulation and packaging innovation. https://www.bjbwrites.com/home/jr-group monthly 0.5 2020-12-01 https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611965304865-T0J32HDU67L3QP4R64G2/Olympic+Mills Home - J+R Group https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611965558846-R13HGDATBCQJHA4ANL9K/2525+Main+Offices Home - J+R Group https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611965412456-22AMEA0CR1CPAY9A67N0/J%2BR+Group Home - J+R Group - NEW SITE LAUNCH I’m happy to hop in midstream on a project, but having the opportunity to build from scratch one I always enjoy. I worked with Trüf Creative to help J+R Group, a property management company with offices in the Pacific Northwest and Southern California, create and launch a new site. https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611965345401-6HHG6GZA2XVNDBOW437N/John+Ross+Retail+Statistics Home - J+R Group https://images.squarespace-cdn.com/content/v1/5fc3db80c89e1c4b8fd10f24/1611965467208-U5OJZQ7ELMWLZMC4C11A/J%2BR+Group+Principles Home - J+R Group